Cementing its position in the global music space, Apple has acquired Asaii, a start-up developed music analytics engine for music labels and artist managers, media reported on Monday.
According to reports, the deal was worth nearly $100 million. The acquisition would enable Apple to compete with Spotify's efforts to work directly with smaller artists and recommendations service like "Daily Mix" and "Discover Weekly".
"Asaii's products collect data from music services and social media, allowing...
JAVED SAIFI | October 15 , 2018