Prominent ad filmmaker and actor Alyque Padamsee deceased in Mumbai on Saturday at the age of 90. Padamsee was not keeping well for quite some time now.
The Indian theatre personality and ad filmmaker, Padamsee was known as the Father of modern Indian advertising. He founded one of the top advertising agencies in the country, Lintas.
He gave some of the iconic moments to Indian advertising like Lalitaju for Surf, Cherry Charlie for Cherry Blossom Show Polish, the MRF Muscle Man, the Liril girl...
PRERNA YADAV | November 17 , 2018