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'Never Going To Grow Up' Playboy Founder Hugh Hefner Dies At 91

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| September 28 , 2017 , 11:26 IST

Founder of the Playboy magazines and the subsequent massive business empire, Hugh Hefner died on Wednesday at the Playboy mansion in California at the age of 91 years, reportedly due to natural causes.

Hefner became known for his decadent lifestyle at the Playhouse mansion surrounded by 'playmates' attractive young women he kept around for company, although he settled down somewhat at the age of 86 when he got married to Crystal Harris in 2012 who was more than 60 years younger to him.

"I'm never going to grow up," Hefner had said in an interview with CNN.

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"Staying young is what it is all about for me. Holding on to the boy and long ago I decided that age really didn't matter and as long as the ladies ... feel the same way, that's fine with me," he said.

Beginning with a simple magazine that Hefner termed as a 'lifestyle' magazine for men, Playboy became synonymous with bold photo shoots of women. As the fame of Playboy magazine grew, Hefner expanded into the entertainment field with tv shows as well as launching a chain of 'clubs' where women would be dressed in a trademarked 'bunny' costume.

In the 1980s and 1990s, the Playboy magazine began facing competition from other magazines such as the Penthouse and Hustler, leading to a decrease in its popularity by the 21st century. The Playboy Clubs shut down in 1991 but were revived partially later on.

Although Hefner's lifestyle was considered unusual by far, he remained unapologetic about his choices.