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Forbes Reveals List Of The World's Highest-Paid YouTube Stars, 7-Year-Old Named Ryan On Top

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| December 4 , 2018 , 17:42 IST

American business magazine Forbes revealed its list of the world's highest-paid YouTube stars in 2018, which is headed by a 7-year-old named Ryan who reviews toys.

He had earned an astonishing $22 million (£17.2 million) between June 2017 and June 2018 by reviewing toys on his Ryan Toys Review channel on YouTube.

Ryan ToysReview is a popular toy-review channel on YouTube with 17.3 million subscribers that generated a whopping 26 billion views combined.

The YouTube channel was launched in March 2015 and caters to the kids around the world by attracting hundreds and thousands of views on each video.

Ryan got his big break in July when his video of unboxing and reviewing a box of more than 100 toys from Pixar's "Cars" series went viral. It now stands at close to 935 million views.

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About $21 million comes from pre-roll advertising on Ryan's channels Ryan ToysReview and Ryan’s Family Review, Forbes notes. If the buck from YouTube wasn't enough, Ryan debuted his own line of slime, stuffed animals, and other merchandise at Walmart Inc, earlier this year.

According to media reports, when asked why kids liked watching his videos, Ryan - who is now eight-years-old replied, "Because I'm entertaining and I'm funny."

Forbes said all but $1m of the $22m total is generated by advertising shown before videos, with the remainder coming from sponsored posts.