On The 4th Annual World Emoji Day, These Are The Ways Emojis Have Changed Our World

| July 17 , 2018 , 13:25 IST

World Emoji is held on July 17 each year. The purpose of World Emoji Day is to promote the use of emojis and spread the enjoyment that they bring to all of those around us.

The day is deemed as a global celebration of Emojis and is celebrated with Emoji events and product releases. Celebrated annually since 2014, NBC reported that the day was Twitter's top trending item on July 17 in 2015.

Communicating in the age of emojis has become easier as it helps one to express their thoughts faster and better. Certainly, this seems to be an era of symbols that has power beyond those that the words provide.

Iconography comes in waves and fads. Emoji will surge in usage because of particular holidays, or because it's engagement season, or because it's summer. But the images and symbols with which we choose to express ourselves also represent a mood that seeps within and amongst us.

Just look at the tears of joy emoji: from 2016 to 2017, its usage exploded and then plummeted, when our ability to "laugh-cry" at the world was no longer enough. We either had to just cry, or laugh uproariously; "ROFL" replaced "tears of joy" in 2018.

While we can't imagine conversing without emoticons on a daily basis, using the same to represent business becomes a tad bit difficult. Twitter emojis have become the ultimate pitch to boost a brand's business. Making one's business speak the Emoji language is the way to go about on Twitter these days.

Keeping in mind the popularity of emojis, Twitter has actively introduced the culture, entertainment, sports and news relevant emoticons in order to multiply its audience interactions and also encourage users to express themselves in a fun way on its platform. We all would agree that online users have an attention span of a child and to counter that, the concept of branded emojis paired with a visual representation has proved successful in establishing an emotional connection with the reader.