Viral

Kiki Challenge Turning Out To Be A Headache For Cops Around The World

NEWS WORLD INDIA | 0
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| July 31 , 2018 , 14:35 IST

Drake's 'In My Feelings' continues to post mammoth streaming, sales and radio numbers. That massive activity, unsurprisingly, adds up to another week atop the Billboard Hot 100.'In My Feelings' is celebrating its third consecutive week as America’s hottest overall song.

With 'In My Feelings' adding to its reign, Drake has now spent 42 weeks atop the Billboard Hot 100 in the 2010s. That outright ranks as the decade’s longest reign. Rihanna, who boasts the second-longest reign, has spent 41 weeks atop the Hot 100 since 2010.

The song continues to be fuelled in large part by the In My Feelings Challenge. The track has gathered nearly 82 million views on YouTube has prompted a dangerous social media dance challenge which requires the person to dance beside a moving car and then jump back to it.

Since the dance inception in which people synchs to Drake lyrics, such stars as Will Smith, Ciara and her husband Russell Wilson, Kevin Hart and Odell Beckham Jr. along with non-celebrity fans have all taken the challenge, posting clips incorporating the song's official audio.

The Kiki challenge has now reached India and has several grooving to it with many people ending up with fatal injuries, so much that police had to intervene to warn people that this challenge is not cool. Few people even lost their lives in the deadly trend and with more celebs trying the challenge, it doesn't seem the trend is going to die anytime soon. Apart from Hollywood celebrities, even Indian actors are taking part in this latest trend.  

Police around the world have warned drivers against performing a viral dance challenge based on Drake’s latest hit 'In my feelings', saying they could face criminal charges. It is obviously reckless to jump out a moving car to dance on the street, which is what the so-called challenge involves.

Delhi Police has also issued the problem by tweeting, Dance on the floors, not on the roads! #KikiChallenge is not worth the fun. #InMyFeelings Keep #Delhi roads safe for all.

Even the UP police tweeted on Monday, in a cheeky play on the lyrics,"Dear Parents, whether Kiki loves your child or not, we are sure you do! So please stand by your kids in all the challenges in life expect #Kikichallenge".