Men's Jewellery Sexist Ad Campaign Faces Backlash For Posing With Nude Women

| December 8 , 2015 , 17:44 IST
New Zealand jewellery brand 'I Love Ugly' came under fire for a sexist holiday campaign, wherein they have used women's bodies as props. This ad campaign features fully clothed men wearing the brand's ring on their hands and cupping woman's breasts and butts. Last week company posted a picture on Facebook page with a caption that reads, "Jewellery is one of those things you either love or hate on a man. We tried our best to rework something that makes a lot of males a little uneasy and turn it into something the dubious could potentially see themselves wearing." As soon as they posted the picture, people took to social media to condemn the adverts, to which the company later tweeted: "Mixed reviews about our latest ring campaign. Some love it, some hate it. If you're nervous about something, you're onto something good." The tweet was later deleted. But in response, one person wrote: "If you're nervous about something, it's probably because you know it's grossly offensive." And later, company responded further to the criticism by by posting a picture of woman's hand on a man's naked torso. [fb_pe url="" bottom="30"] They have clearly missed the entire point. Since then people have been tweeting about this: