Facebook Tests Aadhaar Prompt For New Users To Curb Fake Accounts Epidemic

News World India | 0
| December 27 , 2017 , 16:21 IST

India has now become the second largest market for the social networking website Facebook after the US with over 241 million national users. However, not all the accounts are authentic and credible. The platform has been facing the problem of multiple fake accounts which prompted the network to use the unique identity, provided to every Indian resident.

Facebook is reportedly testing the Aadhaar prompt on its website to encourage the new Indian users to use their real names. The new 'name as per Aadhaar' feature, earlier spotted on Reddit and Twitter, opens a new window with a message reading, "What's your name? Using the name on your Aadhaar card makes it easier for friends to recognise you."

Notably, the prompt is not visible to every new user who is creating an account through mobile. A Facebook spokesperson confirmed the undertaking to a tech website stating, "We want to make sure people can use the names they're known by on Facebook, and can easily connect with friends and family."

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He added, "This is a small test where we provide additional language when people sign up for an account to say that using the name on their Aadhaar card makes it easier for friends to recognise them. This is an optional prompt which we are testing, people are not required to enter the name on their Aadhaar card."

The prompt is only visible to a small segment of mobile Facebook users. The usage is not mandatory but the prompt will encourage the users to insert their real names while creating an account on the networking website. Also, no Aadhaar details are recorded under the pilot programme for signing up.

The act of using Aadhaar on Facebook showcases the importance and reach of the 12-digit unique identification number. The usage of Aadhaar name will not trigger any privacy issues but only motivate the users. Mark Zuckerberg-led platform has brought in many new features, specifically for Indian users which have made the country fastest growing markets for Facebook.