Facebook Acquires Anonymous Polling App TBH

| October 17 , 2017 , 14:04 IST

Facebook has announced that it is acquiring positivity-focused polling startup TBH and will allow it to operate somewhat independently with its own brand.


The TBH app is an acronym for "To be Honest" and it allows users to anonymously answer multiple choice questions about friends, who then receive the poll results as compliments. 

You’re given a (mostly) positive question, such as, "the person I relate to most," and then it lists four of your friends who are also on the app. You have to choose which one of them the question applies to most. When one of your friends chooses you as a response to a question, you get notified that a boy or girl (there’s a non binary option, too) chose you as the answer. You don’t see the name of who chose you.

Tbh boasts of more than 5 million downloads and 2.5 million daily active users in the past nine weeks. TBH has racked up more than 1 billion poll answers since officially launching in limited states in August, mostly from teens and high school students, and spent weeks topping the free app charts.  

Financial terms of the Facebook-tbh deal weren’t disclosed, but US media reports suggests that the price paid was less than $100 million and will not need any regulatory approval. As part of the deal, tbh’s four co-creators — Bier, Erik Hazzard, Kyle Zaragoza and Nicolas Ducdodon — will join Facebook’s Menlo Park headquarters while continuing to grow their app with Facebook’s cash, engineering, anti-spam, moderation and localization resources.

However, the TBH founders will become formal Facebook employees, with Facebook email addresses, opposed to running more independently like Instagram and WhatsApp, which have their own buildings and emails.

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The TBH team wrote an announcement post on their website announcing the team is joining facebook “Today we’re announcing that we’re joining Facebook to continue our mission. When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions. Most of all, we were compelled by the ways they could help us realize our vision and bring it to more people. Going forward, your experience on tbh won’t change and we’ll continue to build the features you love—now with plenty more resources. Finally, we’d like to thank our users. Your kindness is what makes tbh such a special place. We’re looking forward to building this community together.”