Amazon Looking To Expand Video Service By Adding Regional Indian Content

| March 12 , 2018 , 19:14 IST

Amazon India will be adding more India regional content in its Amazon Prime Video service to expand their share in the online streaming market.  It competes with a host of global and local players for a bigger share such as Netflix, Hotstar, Voot etc.

In little after a year of its launch in India, Amazon’s bet on original Hindi shows and a library of films in five local languages has paid off - India is the fastest growing market for its Prime Video service.

Tim Leslie, Global Vice President at Amazon Prime Video, told Reuters in an interview late Saturday.

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Hindi and English aren’t the only languages with content on Prime Video show, but also has a catalog of films in Tamil and Telegu languages.

“We want to figure out how we do more in the South,” said James Farrell, the Asia-Pacific content head of Amazon.

“We haven’t announced any originals yet from the South but we are looking to do as much as can be done,” he further added.

Prime service in India which comprises of faster deliveries, access to early deals and access to Amazon Prime Video and Prime Music costs Rs 999 per annum.

India is key to Amazon’s global ambitions. Online retail is booming in the South Asian nation and its media and entertainment market is tipped to grow to more than $31 billion in two years, from $22.7 billion in 2017.