Science & Technology

Google Tightens YouTube Monetisation Rules For Video Creators

News World India | 1
| January 17 , 2018 , 17:26 IST

With the motive of regaining the worried advertisers, Google has decided to tighten YouTube's monetisation rules for video creators by taking making some "tough but necessary" changes to the platform policies.

YouTube announced on Tuesday that with immediate effect, all the video creators will require at least 1,000 subscribers and 4,000 hours of annual viewing time to be eligible for the YouTube Partner Program.

The program earlier needed the publishers to have 10,000 total views for making money through advertising. To avoid running ads on the random channels that promote unsavoury content, the agonised advertisers prompted YouTube to take the step.

Notably, many advertisers pulled back business from Google when they found their ads appearing next to violent and racist videos. The latest controversies surrounding popular creators like PewDiePie and Logan Paul are believed to have added weight to the already poor situation.

ALSO READ: Are YouTube videos eulogising alcohol use?

"A big part of that effort will be strengthening our requirements for monetisation so spammers, impersonators and other bad actors can’t hurt our ecosystem or take advantage of you while continuing to reward those who make our platform great," read YouTube’s creator blog.

" While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard," YouTube’s chief business officer and chief product officer Robert Kyncl and Neal Mohan said.

Google has assured that the new restrictions will be applicable to the new applicants of the program but will start applying to the current partners from February 20. YouTube has also pledged that its staff of content moderators will screen every single video in Google Preferred.

The tech giant will also set up a manual review process by the middle of February in the U.S. and March in other countries to provide new controls to ensure advertisers that their ads don’t run next to offensive content.