Science & Technology

Asus Strategies To Achieve 5% Share Of Indian Smartphone Market

JAVED SAIFI | 0
4286
| October 20 , 2018 , 18:02 IST

Taiwanese smartphone manufacturing company, Asus has strategies to achieve a 5 per cent share in the hyper-competitive smartphone market in India as the company don't want it to be just seller, media reported on Saturday.

Dinesh Sharma, Asus India Head Mobile Business was quoted by PTI as saying, “India is a very important market for us. But we don’t want to be just sellers of phones. We have spent a lot of time in research to understand consumer preferences and using those insights to develop features for our devices.”

In order to achieve more sales and have more control over the Indian smartphone market, the company on Wednesday had launched the two 4G budget smartphones, Zenfone Lite and Max.

The Zenfone Lite has been priced at Rs 5,999 and the Max has been priced at Rs 7,499 a unit.

Also Read: Asus Zenfone Max Pro Launched Globally With Massive Battery, Pure Stock Android 

The company kept the price of the smartphones under the Rs 10,000 range to attract the 50 per cent smartphones users in the Indian market.

Sharma also said that the company is excepting to clock a strong growth in line with the industry’s double-digit growth.

To improve reachability, Asus had signed a long-term partnership with Flipkart, a major online seller of smartphones in the country.