Science & Technology

Apple To Launch iPhone 8 And 8 Plus In Red Colour Variant

| April 9 , 2018 , 19:19 IST

Tech giants Apple will reportedly introduce its iPhone 8 and 8 Plus in red colour. The new colour is part of the company’s partnership with (RED), an advocacy group dedicated to combating HIV/AIDS in Africa.

The phone will be available to order online in select countries on Tuesday and in stores from April 13. In India, it will come in May.

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“This special edition (PRODUCT) RED iPhone features stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do,” said Apple's Vice President of Product Marketing Greg Joswiak.

A portion of proceeds for all (PRODUCT) RED purchases go directly to Global Fund HIV/AIDS. Product Red was founded in 2006 by U2 frontman Bono and ONE Campaign activist Bobby Shriver, and it licenses its name to other private companies to highlight efforts to combat HIV/AIDS in eight African countries. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization's largest corporate donor.