Science & Technology

Apple Acquires Music Analytics Platform Asaii

JAVED SAIFI | 0
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| October 15 , 2018 , 19:20 IST

Cementing its position in the global music space, Apple has acquired Asaii, a start-up developed music analytics engine for music labels and artist managers, media reported on Monday.

According to reports, the deal was worth nearly $100 million. The acquisition would enable Apple to compete with Spotify's efforts to work directly with smaller artists and recommendations service like "Daily Mix" and "Discover Weekly".

"Asaii's products collect data from music services and social media, allowing labels to discover new artists and produce a recommendation algorithm that streaming services could use to suggest music to listeners according to their preferences," the report said.

Also Read: Apple Unveils iPhone XS Max, iPhone XS And iPhone XR 

Apple last month announced it has completed the acquisition of Shazam, one of the world's most popular music recognition mobile apps.

Shazam has been downloaded over 1 billion times around the world and users identify songs using the Shazam app over 20 million times each day. Apple struck a deal with Shazam for a likely sum of nearly $400 million.

Shazam lets users identify songs simply by listening to the music playing around them.

Apple has made some other acquisitions as well, like buying Beats for $3 billion in 2014 which became the basis for Apple Music.

Asaii is the music data analytics platform of the streaming era. Starting with A&R, we're making the industry about meritocracy.

(With Inputs from IANS)