To Boost Safety In India, Ola Launches Real-Time Passenger Safety System 'Guardian'

| September 25 , 2018 , 14:43 IST

In the wake of incidents of violence against women travelling in Ola cabs, the leading cab-hailing service provider on Tuesday launched a new customer safety programme 'Guardian' in India as a part of the national 'Street Safe' initiative.

The Guardian system is being launched as a pilot programme in Bangalore, Mumbai and Pune from Tuesday, and is expected to be available in Delhi and Kolkata by end of October, expanding to other cities by the end of the year.

The Guardian safety programme is a real-time monitoring system and the first of its kind in the ride-sharing industry. It tracks all trips in real time analysing indicators such as route deviations, and unexpected and midway stops among others. If there is any deviation from the prescribed route, based on indicators and time of travel, safety triggers will be created and an alert will be sent to the central monitoring system which will forward it immediately to Ola's Safety Response Team (SRT).

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Ola will be working with government authorities to map out dark spots and unsafe routes onto the monitoring platform itself it identify faster any deviations.

Ankur Agrawal, Vice President Business Excellence and Safety, Ola, in a statement said, "Safety and innovation are embedded in Ola's DNA. As India's leading mobility platform, we believe in leveraging technology to improve the overall safety of rides across the transportation industry. The Guardian project is a major step in this direction, which accelerates Ola's past efforts in holistically making roads and rides safer and build confidence amongst customers and driver-partners to feel safe on the platform round-the-clock."

He added, "Ola will continue to innovate and use AI and machine learning algorithms to further enhance the Guardian project as the project is rolled out nationally. We are certain that these moves will have a measurable impact in galvanising India's mobility ecosystem and providing our customers with an enhanced ride-sharing experience."

Ola is also working out a solution to the issue of driver impersonations, which has led to harassment of women passengers in recent months.