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Prominent Theatre Personality And Ad Guru Alyque Padamsee Passes Away At 90

PRERNA YADAV | 0
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| November 17 , 2018 , 13:28 IST

Prominent ad filmmaker and actor Alyque Padamsee deceased in Mumbai on Saturday at the age of 90. Padamsee was not keeping well for quite some time now.

The Indian theatre personality and ad filmmaker, Padamsee was known as the Father of modern Indian advertising. He founded one of the top advertising agencies in the country, Lintas.

He gave some of the iconic moments to Indian advertising like Lalitaju for Surf, Cherry Charlie for Cherry Blossom Show Polish, the MRF Muscle Man, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV detective Karamchand, the Fair & Handsome brand, etc.

Although he carved a niche for himself in the ad world, Alyque is best remembered for his performance as Muhammad Ali Jinnah in the film Gandhi.

Following the news of his death, several politicians including Narendra Modi and President Ramnath Kovind and actors like Arshad Warsi and Boman Irani took their Twitter account and expressed their grief on the death of the theatre personality.

For his contributions to the creative field, he was honoured with Padmashri in 2000 and was named "Advertising Man of the Century" by The Advertising Club in Mumbai. He also received the Sangeet Natak Akademi Tagore Ratna in 2012.

The actor was married thrice and is survived by his children, Raell Padamsee, Rahul Padamsee, Quasar Padamsee and Shazhan Padamsee who was seen in movies like Dil Toh Baccha Hai Ji and Housefull 2.