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Trouble Mounts For Patanjali As Delhi High Court Tells Not To Air Chyawanprash Ad

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| September 9 , 2017 , 11:19 IST

A day after Bombay High Court told Baba Ramdev owned company Patanjali to stop telecasting their soap commercial, trouble mounded for their chyawanprash advertisement as Delhi High Court passed an ad-interim injunction against it.

On Thursday, Delhi High Court ruled against the Ayurvedic company siding with the allegations that the advertisement was disparaging Dabur's chyawanprash.

Delhi High court bench consisting of acting Chief Justice Gita Mittal and Justice C Hari Shankar restrained the Ayurvedic firm from airing, telecasting or circulating the advertisements in any manner till the next hearing that is set for September 26.

The bench said, "We are satisfied that the appellant has made out a prima facie case for grant of ad-interim protection. Undoubtedly, grave and irreparable loss and damage would ensue to the appellant if interim protection is not granted," reported a media outlet.

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Dabur had said in its plea, “The trade dress and the overall get up of Dabur Chyawanprash packaging on account of acquired distinctiveness, constitutes a trademark within the meaning of the Trademarks Act 1999 and thus it ought to be protected and prevented against the dilution, misuse, misappropriation and acts of infringement.”

Earlier, the Bombay High Court had told the yoga guru's company to stop advertising its soap advertisement allegedly downgrading the soap brand 'Dettol'.

The court had made a similar judgment, asking Patanjali to stop airing the advertisement.

-With Agency Inputs