Breastfeeding Mom On Grihalakshmi Cover Bags The Magazine PETA 2018 Good Mother Award

| March 14 , 2018 , 19:19 IST

It has been not been long since the cover of Malayalam magazine Grihalakshmi showcasing a model Gilu Joseph breastfeeding a baby went viral on the internet, igniting an array of positive and negative comments from the masses.

What call majority of eyes was the tagline on the cover reading, "Mothers tell Kerala, please don’t stare, we need to breastfeed". A Kerala-based attorney was offended by the picture and went on to file a criminal case under the ‘Indecent Representation of Women Act’ against the magazine.

However, the People for the Ethical Treatment of Animals (PETA) India recognised the magazine's idea of highlighting the importance of human breast milk to infants' health and honoured the publication with its '2018 Good Mother Award' on International Women's Day.

Peta India's spokesperson, Neha Singh stated, "Mothers of each mammal species naturally produce the perfect food for their own babies, so human mothers who breastfeed can be proud of their innate ability to nourish their infants."

A number of women have stopped breastfeeding in public due to dirty stares they receive from spectators. Neha added, "Helping human mothers feel good about breastfeeding their children enables them to keep future generations healthy and strong."

Many new moms have been raising their voices against the taboo of receiving negative comment while nursing their infants in public. Some even started a Facebook forum titled, 'Breastfeeding Support for Indian Mothers' where they discuss ways to promote breastfeeding.

The forum has recently started a campaign 'Breast4Babies' where women are requested to post their photos on Facebook while breastfeeding their kids and also share their experience of nursing in public along.

Notably, the government of India has also released a postal stamp featuring a mother breastfeeding her child in 1984. Surprisingly, the stamp was widely used without any protests in the era when India was not as modernised as the recent times.