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BJP Lok Sabha Election 2019: PM Narendra Modi Launches A New Strategic Video With #Mainbhichowkidar

GURPREET KAUR | 0
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| March 16 , 2019 , 15:06 IST

Ahead of the general elections, Prime minister Narendra Modi started a new Bugle for elections "Main Bhi Chowkidar hoon" and squarely countered the opposition attacks for "Chowkidar chor hai" jibe.

On PM’s twitter account a video was posted early Saturday with a tag line 'Main Bhi Chowkidar' aiming towards every single person who is fighting for corruption as a watchdog or a Chowkidar.

The PM had often addressed himself as a "chowkidar" of nation whereas Opposition Rahul Gandhi has been repeatedly hurled the "chowkidar chor hai" jibe at PM Modi to claim irregularities and favouritism in the Rafale deal. "Gali gali mein shor hai, Hindustan ka chowkidar chor hai (There is noise everywhere, the country's guard is a thief)," Gandhi has often said at public rallies.

"It has become a fashion to raise such derogatory slogans in poll meetings and the Congress should apologise to the watchmen in the country for their character assassination," BMS general secretary Virjesh Upadhyay said.

The Congress has also been using prime minister's 'Modi hai to mumkin hai' slogan to mock the Bharatiya Janata Party over Rafale jet deal. Rahul Gandhi-led party tweeted images of PM Modi with Anil Ambani with a hashtag 'Namumkin ab Mumkin hai' (impossible is possible now).

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However, The 'Main bhi chowkidar' program is a similar strategy as 20 14 where BJP took on Manishankar Aiyar’s Chaiwalla jibe into a mass campaign.

Last week, Gandhi had said that PM Modi is "chowkidar" of Anil Ambani, and not of the nation. "When I raised questions over Rafale deal, PM Modi couldn't see into my eyes. He said he wants to be 'chowkidar' of the country but he is 'chowkidar' of Anil Ambani whose Rs 45,000 crore debt was waived off, and also gave him Rs 30,000 crore Rafale jet deal," he said.

Perhaps, This campaign will also further drive the narrative of PM’s strong and decisive image which multiple surveys have conveyed is the main factor in the upcoming elections.