US Fashion Firm Sells Out 'I Really Care, Don't You?' Jackets After Melania Trump Faux Pas

| June 24 , 2018 , 14:11 IST

US First Lady Melania Trump is known for her chic and stylish fashion choices. However, when she wore a jacket with the slogan "I really don't care, do you" scrawled on the back last week, she sparked a political controversy since she was on her way to meet migrant children separated from their parents.

The 'Wildfang' US clothing company has come up with an alternative to the Melania Trump jacket, by selling a jacket for $98 (Rs 6,650) with the slogan “I really care, don’t you?” and proceeds going to a Texas-based refugee and immigrant advocacy group.

The first batch of 100 military-style jackets with the new-and-improved slogan were sold out within an hour and the second batch was sold out just as quickly.

Emma McIlroy, chief executive of the Wildfang clothing company told the Thomson Reuters Foundation that the new jackets were designed and ready for sale the same day as the visit of Melania to Texas.

“I thought ‘Why don’t we make the opposite jacket? Why don’t we make the jacket that does good in the world?'” said McIlroy.

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The rapid sale of the jackets enabled Wildfang to reach more than halfway through its goal of raising $50,000 for the Refugee and Immigrant Center for Education and Legal Services (RAICES) in San Antonio, Texas, McIlroy said.

The 5-year-old clothing company is now also taking requests for t-shirts and other emblazoned jackets.

The jacket worn by Melania had been sold by Spanish fashion chain Zara. As controversy arose regarding the jacket and the date she wore it, US President Donald Trump defended the slogan saying that it referred to fake media while Melania's spokeperson termed it just a coincidence.