Happy Akshaya Tritiya! Know All About The Day Believed To Bring Good Luck And Success

| April 18 , 2018 , 12:43 IST

India is a considered to be a host of festivals and here all the festivals are celebrated with a lot of fervour and joy. Festivals help in binding age-old traditions with our roots. One of such festivals is Akshaya Tritiya is being observed on Wednesday, April 18, 2018.

Akshaya Tritiya is believed to be one of the most important dates of the Hindu astrology. Many stories are related to this day and some say that the moon and the sun become equally bright on this auspicious day. One of the legends included that on this day, as per Shiva Purana, on Akshaya Tritiya, Kuber was made the lord of riches and banker of Heaven by Lord Shiva.

Akshaya Tritiya is also known as Akha Teej and it is celebrated on the third lunar day of the bright fortnight. It is considered to be one of the most auspicious days in the Hindu calendar and it is celebrated by Hindus and Jains across the country.

ALSO READ: Happy Baisakhi 2018: Nation Celebrates The Harvest Festival With Joy And Enthusiasm

The word “Akshaya” means indestructible and in Bhagwad Gita, Lord Krishna had said that his devotees can never perish and will remain invincible. Lord Krishna ensured that the Mahatmas, who were involved in loving and selfless devotional service to him, will receive special care and attention. He provided them with the virtue of fearlessness, known as Abhaya, from all sorts of material entrapment and anxieties. 

This day is celebrated by fasting and worshipping Lord Vishnu with rice grains. People prefer to buy their dream home during festivals such as Gudi Padwa, Navratri and Akshaya Tritiya. It is believed that Akshaya Tritiya is good to initiate new beginnings and brings good fortune and luck. Most people start new businesses, buy land or jewellery, and invest in something on this day. 

Real estate developers and industry experts always expect the demand for property to go up during the Akshaya Tritiya and this time they could be expecting so. The spillover is seen in equity markets as well, where gold and jewellery stocks tend to gain a day before the festival. Stocks such as Goenka Diamond, PC Jeweller, Renaissance Jewellery, Titan Company, Tara Jewels and TBZ gained up to 9% on Tuesday.

This Akshaya Tritiya is also said to be well timed as several policy initiatives like RERA and GST, taken by the Modi government over the last few years. Such phases have made the real estate market buyer-friendly and homebuyers are slowly but surely getting their confidence back. Moreover, developers also come out with lucrative offers during such times in a bid to boost their sales, which can be witnessed this time also.

Festival puja muhurat and auspicious timings for Akshaya Tritiya 2018 to buy gold will be 06:07 am to 12:26 pm. The Tritiya tithi begins at 3:45 am on 18th April 2018 and will end at 01:29 am on 19th April 2018.

Online portals like Flipkart, Amazon, Snapdeal etc will be enticing consumers with some heavy discounts on gold, Diamond and platinum jewellery and giving an opportunity for shopaholics to shop to their heart's content. Also, leading jewellers have lined up attractive offers for the customers.