Entertainment

Decoded: Highest Paid Celebs On Instagram

न्यूज़ वर्ल्ड इंडिया | 0
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| July 4 , 2017 , 13:48 IST

Instagram has become a rage with people from all around the globe, especially with youth, engaging millions of active users worldwide in sharing photos, videos, memes and Insta stories. This talk of the town is not just a social media platform but has turned into an extra source of income for Celebs, thereby enhancing the visibility of big and small brands, influencers and celebs alike.

Do you have an idea, how much your favourite Celebs are earning through the visual platform? As per a website portal, HopperHQ, Instagram Rich List is out and there are some shocking Celeb names in the list.

Top 10 Celebrities on Instagram Rich List 2017

Selena Gomez – 122 million followers – $550,000 per post

Kim Kardashian – 100 million followers – $500,000 per post

Cristiano Ronaldo – 104 million followers – $400,000 per post

Kylie Jenner – 95 million followers – $400,000 per post

Kendall Jenner – 81.7 million followers – $370,000 per post

Khloe Kardashian – 68 million followers – $250,000 per post

Kourtney Kardashian – 57.8 million followers – $250,000 per post

Cara Delevingne – 40.4 million followers – $150,000 per post

Gigi Hadid 34.7 million followers – $120,000 per post

Lebron James – 30.7 million followers – $120,000 per post

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Top 10 Influencers on Instagram Rich List 2017

Huda Kattan – 20.5 million followers – $18,000 per post

Cameron Dallas – 19.8 million followers – $17,000 per post

Jen Selter – 11.3 million followers – $15,000 per post

Zoella – 11.1 million followers – $14,000 per post

Nash Grier – 10.2 million followers – $13,000 per post

Chiara Ferragni – 9.7 million followers – $12,000 per post

Julie Sarinara – 4.6 million followers – $10,000 per post

Aimee Song – 4.6 million followers – $9,000 per post

Danielle Bernstein – 1.7 million followers – $7,000 per post

Liz Eswein – 1.3 million followers – £6,000 per post

This interesting piece of news has come out after a recent announcement by Instagram,  that they have asked users who post sponsored content to clearly mention that they are being paid to post it under a ‘paid partnership’ label.

On further digging the hole, HopperHQ has analysed the 1.2 million posts scheduled through the platform, and the results show that only 21% of sponsored posts were clear about the user being paid to post content. It also discovered that on an average, one in 20 Instagram users now monetise their posts and sponsored content has increased by a striking rate of 34% since 2015!

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Mike Bandar, co-founder of HopperHQ.com said, “Instagram is now an incredibly effective marketing tool for brands and it’s fascinating to see how celebrities and influencers are able to monetise their accounts so effectively. With approximately 700 million active monthly users across the world, it offers a wealth of potential customers for brands that have the budget to harness the influence of the people on our lists, and a chance for people to make a real career out of ‘gramming’.”

“In the last couple of years influencers and celebrities have really caught on to the fact that endorsing brands on Instagram pays off, and as you can see from our Rich Lists, there is a serious amount of money to be made. However, it is important that Instagram users are aware their favourite celebs and bloggers are being paid to promote products and services so they can understand when they are being sold to as part of the content. The recent introduction of the ‘paid partnership’ label will go some way to ensuring there’s more transparency on the platform,” Bandar said.