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Zuckerberg Wants To Bring Less But Trustworthy News In Your Facebook Feed

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| January 20 , 2018 , 18:17 IST

Barely a week after making the major announcement of revamping Facebook’s news feed, founder Mark Zuckerberg has made another major announcement.

Zuckerberg has announced that he expects to bring the amount of ‘news’ in the Facebook ‘news feed’ down from 5% to 4%.

In a detailed post on his Facebook page, Mark Zuckerberg writes “There's too much sensationalism, misinformation and polarization in the world today. Social media enables people to spread information faster than ever before, and if we don't specifically tackle these problems, then we end up amplifying them. That's why it's important that News Feed promotes high quality news that helps build a sense of common ground.”

Zuckerberg goes ahead to add that Facebook will rank news outlets based on their trustworthiness. The ‘trust’ in a news outlet will be determined not by Facebook but by users.

“Here's how this will work. As part of our ongoing quality surveys, we will now ask people whether they're familiar with a news source and, if so, whether they trust that source. The idea is that some news organizations are only trusted by their readers or watchers, and others are broadly trusted across society even by those who don't follow them directly. (We eliminate from the sample those who aren't familiar with a source, so the output is a ratio of those who trust the source to those who are familiar with it.)

This update will not change the amount of news you see on Facebook. It will only shift the balance of news you see towards sources that are determined to be trusted by the community,” wrote Zuckerberg whose decision to change news feed cost the company billions of dollars.

Also read:Mark Zuckerberg's Will To Change Facebook News Feed Costs Him $3.3 Billion

Zuckerberg hopes that these updates will make time on Facebook well spent, where people engage in active conversations rather than passive consumption and where people get to read news from high quality and trusted sources.