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TRAI Directs Viewers To Pick Their Favourite TV Channels Till 31st Jan

HARSH RANJAN | 0
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| January 12 , 2019 , 18:43 IST

Telecom Regulatory Authority of India TRAI has given time till January 31st for consumers to opt for channels of their choices under the new framework for broadcasting and cable services.

In the midst of the assumption that there may be a shutdown of subscribed channels when the new regulatory framework for broadcasting and cable services comes into effect.

Following this order, all major DTH operators have announced individual pricing of all their TV channels. Consumers can pick any channel they want and pay accordingly. Both Tata Sky and Airtel’s base packs start from Rs 99 per month. The MRP of each channel has been announced on the service provider’s website as well as on the TV screen’s menu.

Individual pricing shoots above Rs 20 for premium channels like Zee Cinema, Sony, Star Plus, Sony Ten and Star Sports. There are a host of free-to-air channels as well, like DD, 9XM, B4U Music, etc.

Besides individual pricing of TV channels, DTH players are also offering bouquets with multiple channels.

Every cable operator or DTH player has been asked to run a consumer information channel preferably on channel No. 999 wherein consumer-related information including the prices of channels shall be displayed.

TRAI said in a statement that "Keeping in view the interest of the subscribers, and to enable a smooth transition, the Authority is preparing a detailed migration plan for all the existing subscribers. The migration plan will provide ample opportunity to each and every subscriber for making an informed choice."

The new framework allows consumers to select and pay only for the channels they wish to view and requires TV broadcasters to disclose the maximum retail price (MRP) of each channel and that of bouquets.

ALSO READ: TRAI Assures No Disruption Of TV Services Due To The Order

The telecom regulator had earlier declared that the implementation of the new framework would lead to lower prices for TV viewers. 

It also slammed the"misinformation campaign" being carried out by some to panic the consumers.

The Supreme Court had recently dismissed a plea challenging the Trai's March 2017 regulations and tariff order, relating to fixation of charges for free and pay channels.