Business

RIL To Create Hybrid Online-To-Offline Retail Platform: Mukesh Ambani

JAVED SAIFI | 0
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| July 5 , 2018 , 15:59 IST

Reliance Chairman and Managing Director Mukesh Ambani while addressing the shareholders at the company's 41st Annual General Meeting on Thursday said the company saw its biggest growth opportunity in creating a hybrid online-to-offline new commerce platform.

“As Reliance transitions to become a technology platform we see our biggest growth opportunity in creating a hybrid online-to-offline new commerce platform," Ambani said at the AGM.

"We shall create this by integrating and synergising the power of Reliance Retail's physical marketplace with the fabulous strengths of Jio's digital infrastructure and services," he added.

Also Read: Mukesh Ambani Launches JioGigaFiber And JioPhone 2 At RIL AGM 

The platform will bring together customer base of 35 crore Reliance Retail stores, 21.5 crore Jio connectivity users and a targeted 5 crore Jio "GIGA-HOMES" and 3 crore small merchants and shop-keepers from all over India.

On the experiential side of the new platform, Ambani said, "Our new commerce platform will redefine retail in India by enabling all customers from rich to poor from simple shopping to personalised immersive shopping experience. The company's digital tools will predict and anticipate the needs of shoppers.

"We will invest in the best data analytics engines using artificial intelligence to bring a powerful offering to all consumers, merchants and small businesses," Ambani said.

(with inputs from IANS)