Business

Ola App To Mask Consumer's Numbers

NEWS WORLD INDIA | 0
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| September 19 , 2015 , 16:18 IST
Cab aggregator Ola on Saturday said that its app will start masking customer phone numbers from drivers and enable the tracing of all calls made to customers. Ola App The company, which has already invested $20 million towards safety initiatives this year, also said that it was soon going to launch more safety features. ALSO READ: Ola To Raise $500 Million To Fuel Expansion To enable number masking and traceability of calls, Ola has integrated a cloud telephony solution, which sends an encrypted number to the driver, whenever a customer books a cab and all further communication from the driver is channelled through this number. "The number masking feature brings enhanced privacy for users, reducing the risk of any untoward experience for them. While driver-partners can save on their calling costs, we will be able to closely monitor driver behaviour and conversations, resulting in a superior experience for users," Pranay Jivrajka, chief operating officer of Ola, said. ALSO READ: Ola To Invest Rs. 5,000 Crore In Taxi Leasing Business, Rahul Maroli To Head The Programme