Business

Ola Acquires Ticketing App Ridlr To Integrate Services With Mass Transit Infrastructure

DIVYIA ASTHANA | 1
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| April 3 , 2018 , 14:38 IST

Ride-hailing major Ola which is locked in a rivalry with global ride-hailing app Uber, has now acquired end-to-end public transport ticketing app Ridlr at an undisclosed valuation, so as to integrate its own services with mass transit infrastructure that exists in cities.

Ola announced the acquisition in a statement on Tuesday, without confirming when the two services would be integrated for public use. By means of the acquisition, Ola is looking to build a seamless travelling experience for commuters that use its services along with mass transit services such as buses, trains and metros.

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The motive is to provide customers an effortless journey, from booking a cab at home, to switching to public transport and vice versa.

 “Public transportation serves millions of Indians every day, and powering these needs with real-time information, mobile ticketing, cashless payments, and reliable services is bound to impact their end experience. The challenge really is to make the entire ecosystem inclusive and robust for all,” said Bhavish Aggarwal, co-founder and CEO of Ola.

Founded in 2012, Ridlr is fully functioning in Mumbai and Delhi, but has had minimal success in pilots in other cities. By combining with Ola, Ridlr services would be able to expand to other cities as well where Ola is an established presence.

 “We have been offering end-to-end mass transit solutions to Indians, making their daily commute seamless across different public transportation modes. Ola, on the other hand, has made deep in-roads in the realm of urban mobility through its smart ridesharing solutions. By joining forces with Ola, we are delighted to become part of an evolved ecosystem,” said Ridlr founder Brijraj Vaghani.