Louis Vuitton Expresses Interest In Patanjali, Can Invest Up To 500 Million Dollars

| January 11 , 2018 , 17:37 IST

Baba Ramdev is seen as a crusader for Swadeshi and a figure against foreign brands but this has not insulated Patanjali from multi-national suitors.

As per reports French luxury brand, Louis Vuitton is keen on investing in Baba Ramdev's Patanjali Ayurveda.

"We would love to work with him if we can find a model," L Catterton Asia Managing Partner Ravi Thakran told the media adding that he is well aware of Baba Ramdev's business model and also knows that Ramdev is against working with multinational companies.

L Catterton is co-owned by Louis Vuitton and is looking forward to investing 500 million dollars, close to half of their funds in Asia, to buy shares of Patanjali.

"Patanjali has the potential to go to the world and I can tell you today, Patanjali has emerged as one of the fastest growing and has been a disruptor in its category, as strong a disruptor as many of the global disruptors are and it has taken Indian-ness and celebrated it with pride," Thakran said. He added that L Catterton could help Patanjali go international and expand its markets in US, Japan, China, South Korea and Europe.

Now it is up to Baba Ramdev if he reciprocates Louis Vuitton’s love but the interest in Patanjali is a statement of its global appeal.