Google To Make Copyright Disclaimers More Visible

| February 11 , 2018 , 15:43 IST

Google is removing direct links to images and optimising the overall functionality of the images by making copyright disclaimers more prominent.

Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world's best imagery.

Getty Images took issue with Google Images displaying full-resolution versions of photos that discourage searchers from ever needing to visit the original source.

Currently, Getty Images has over 200,000 contributors that produce content for the site.

These changes were announced as part of a newly-formed partnership between Google and Getty Images. With respect to the complaint, Google is now officially agreed for the multi-year partnership to use their copyrighted images on the search engine.

Over time, Google may decide to start implementing more artwork and professional photography since it has just gained the right to access and use millions of new images.

“This agreement between Getty Images and Google sets the stage for a very productive, collaborative relationship between our companies,” said Dawn Airey, CEO, Getty Images. “We will licence our market-leading content to Google, working closely with them to improve attribution of our contributors’ work and thereby growing the ecosystem.”

“We’re excited to have signed this licence agreement with Getty Images, and we’ll be using their images across many of our products and services, starting immediately, ” said Cathy Edwards, Engineering Director at Google.

The cost of the deal isn't known. It's no surprise that a deal exists at all, mind you. Google already has its plate full with EU matters, including a shopping-related antitrust fine and tax disputes. The Getty deal gets the copyright complaint out of the way and prevents it from complicating an already complicated situation.

Although Google now has significantly more content at its disposal, don't expect more free images to show up in the search.

The changes were reportedly decided on through a partnership between Google and the stock photo agency Getty Images, which has been lodging "anti-competitive" complaints against Google in the USA and European Union for making high-resolution stock photos easily downloadable through Google Images.