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Flipkart is mulling to shut down its website for mobile as it has decided to make it an app-based platform only[/caption]
Indian e-commerce firms Flipkart and Myntra are reportedly planning to close down their mobile websites and become the app based platforms only.
According to a recent report, Flipkart may shutdown shutdown the mobile website services by the end of this year and Myntra, a Flipkart owned fashion e-tailer, is also expected to follow suit.
The report published in Mint has quoted its sources saying that Flipkart is mulling to shut down its website for mobile as it has decided to make it an app-based platform only.
Flipkart spokesperson has also been quoted saying the app has gained relevance because it allows the users to stay logged in all the time and also the shopping is quicker with faster checkouts as compared to the website.
Similarly, Prasad Kompalli, head of Myntra e-commerce platform, has said that their 90 per cent of traffic and 70 per cent of orders come through its mobile app.
"Myntra will be launching new innovations on the app in the future to make shopping a more seamless and personalised experience. The rate at which Indian consumers are adopting shopping on the app, is faster than even the US and China," he has added.