Dalmia Group Wins Bid To Adopt Red Fort, ITC And GMR In Race To Adopt Taj Mahal

| April 28 , 2018 , 15:18 IST

The Dalmiya Bharat Group has created history by becoming the first business house in the country to adopt the iconic Red Fort under the ‘Adopt a Heritage’ scheme of the Government of India. The group got the contract for Rs 250 million for a period of 5 years beating Indigo and GMR group in the bidding process.

Under the contract, the group will work on a major facelift of the Red Fort’s surroundings under prescribed guidelines and will begin the task in the last week of May. They, however, will have to handover the monument temporarily in July for security reasons ahead of the independence day speech of the PM.

A MoU was signed between the Ministry of Tourism, Archaeological Survey of India and Dalmiya Bharat Limited on April 9 and was made public on Thursday.

Under the ‘adopt a monument’ scheme, a total of 93 ASI ticketed monuments will be handed over to corporates who will use their CSR funds for the facelift, development, and upgradation of tourist amenities in these heritage monuments.

The entry fees to the monument will now be charged by the Dalmiya Group after ministry clearance. This revenue, however, has to be spent on the development and maintenance of the monument.

Also Read: Inside The Chowmahalla Palace Of Hyderabad

Under the contract, Dalmia group will have to provide certain basic amenities like drinking water kiosks, street furniture-like benches and shop signage within six months. The group has to undertake putting up tactile maps, upgrading toilets, lighting up the Red Fort pathways and bollards, restoration work and landscaping, building a 1,000-square-foot visitor facility centre, 3-D projection mapping of the Red Fort’s interior and exterior, battery-operated vehicles and charging stations for such vehicles and a thematic cafeteria with a year.

The group will be able to use its branding on signages, souvenirs and during cultural events. A sign would also be deployed at Red Fort to show that it has been adopted by Dalmia Bharat Limited. The design and size of the sign will have to be approved by the ASI first.

The iconic Taj Mahal is the next monument in the list and as per reports ITC and GMR Sports are the finalists in the race to adopt the seventh wonder of the world.

As per Tourism Minister KJ Alphons, letters of intent have been awarded to 9 agencies for 22 monuments as of now. 31 prospective 'monument mitras' have been shortlisted by the Oversight & Vision committee for developing tourist-friendly amenities at 95 monuments.