Business

Air India Revamps Itself, Launches 'Maharaja Direct' For International Flights

NEWS WORLD INDIA | 1
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| June 23 , 2018 , 18:18 IST

Air India on Friday launched its all-new revamped services with 'Maharaja Direct' offering first-class and business-class options to give a great customer experience and boost to revenue. The Maharaja direct is meant for passengers in both economy and business class on long-haul international flights.

The all-new revamped service include westernised uniforms for cabin crew members, new upholstery, noise cancellation headphones and improved drinking water, delicious cuisines and refreshing option for beverages both alcoholic and non-alcoholic.

This has been done to attract more passengers to the national carrier. It is speculated that revamped premium class service is expected to give a boost to Air India's revenue by Rs. 6.5 crores per day from Rs. 4 crores.

Air India has a 17 per cent market share on international routes and 2500 international routes slots per week across 43 countries.

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During the launch, Civil Aviation Minister Suresh Prabhu said, “The government is committed to improve air India services.”

This all new upgraded premium class services are designed to let the customer feel the real modern environment in air India craft’s and get the experience of high-class services. All new services also include woollen blankets, travel kits, better upholstery and iPad will also be made available soon for personal viewing.

These changes are expected to come into reality in next two months, said Air India Chairman and managing director Pradeep Singh Kharola.