Business

Ahead Of Karnataka Elections, Facebook Ties Up With BOOM To Counter Fake News

SHAHNAWAZ | 0
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| April 18 , 2018 , 16:18 IST

Social media giant Facebook has announced a new initiative to counter fake news in India spread using its platform. The company has partnered with BOOM, a renowned fact-checking platform for the same and will pilot the programme with the state of Karnataka that is going for elections.

According to Facebook, it is able to reduce the distribution of a fake story by 80% once it is rated as fake. BOOM will now be able to review English language news stories flagged on Facebook, check facts, and rate the accuracy of these stories.

As per reports, the pilot project will only fact check links, it will not fact check posts, videos or images. Since Facebook has launched it as a pilot, we can expect the platform to include images, infographic, and videos directly uploaded to its platform.

Facebook is running similar initiatives in United States, France, Germany, Italy, Netherlands, Mexico, Indonesia and Philippines.

How does it help?

When a fact-checker rates a story as false, Facebook pushes the story lower in News Feed in order to reduce its distribution, hence minimizing the reach. Stories and posts have to violate the community standards to be removed from the platform.

Pages and domains that repeatedly share false news will also see their distribution reduced and their ability to monetize and advertise removed. Facebook believes that this would restrict the spread of financially motivated false news.

Facebook recently launched a list of ten tips to spot fake news.