L'Oréal Paris on the way to saga: ready to launch its model with Hijab in hair campaign

NEWS WORLD INDIA | 0
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| January 20 , 2018 , 18:16 IST

L'Oréal Paris Elvive is on the way to create history by casting a Hijab-wearing model in a major hair care campaign for the very first time.

Meet Amena Khan, a British beauty blogger who wears a pale pink headscarf while standing in front of a bright pink background in the hair care ad. that has really cemented the campaign’s place in history.

 

I arrived to a set that was beyond anything I could imagine. With several open studio areas spread across a giant building, the first thing that hit me was the scale of the project. There were colourful sets assembled with multiple people behind the cameras. Amongst the buzzing of constant activity, the crew & @lorealhair team would often smile & say hello, always welcoming. Shoots like this are invariably stressful somewhere along the line, but I didn’t detect a hint of that. ⠀⠀⠀⠀⠀In the makeup room, I couldn’t contain my excitement about the project. @karindarnell regaled us with stories about the celeb world (being Riri’s MUA), all the while swiftly working her magic with makeup. We exchanged stories of working & of motherhood. @neelamkg joined us. Being an internationally successful model, I’m always struck by how “real” & humble she is. All 3 of us chatted away about life, triumph & sacrifice. ⠀⠀⠀⠀⠀Lunch was great - lots of Vegan options so I was happy. The atmosphere was energised, especially as @ling.kt was on my table. She uplifts everyone around her. I ate quickly as we had some outdoor photography to do. ⠀⠀⠀⠀⠀Our beloved weather did the predictable… as we stood at the main door, it started to drizzle. But before I knew it, someone had slipped a robe & slippers on me. There I was, in a van with 5 other people from the team, driving down to the canal in the area. It was surreal but exhilarating. ⠀⠀⠀⠀⠀Back at the studio, super friendly @francescajordan did touch ups as it grew closer to my turn. The photographer was the legendary genius, @rankinarchive. A quiet, down to earth man, he was deliberate & thoughtful in every shot. I felt confident, unexpectedly calm & filled with gratitude. ⠀⠀⠀⠀⠀Then came the interview. @lillycon, the interviewer, put me at ease quickly. She has the kind of vibe that makes it easy to speak with honesty - to just be yourself. ⠀⠀⠀⠀⠀When the long day finished & I was back on the train home, I reflected... not on how awesome this campaign (obviously) is, but more on the kindness I was privileged to have encountered that day (in so many more ways), & the beauty in connection between human beings <3

A post shared by Amena (@amenaofficial) on

Khan’s latest achievement makes major strides in the representation of Muslim women within the beauty industry. Inspiring others she said, "I didn't start wearing a headscarf until I was in my twenties, but even prior to that I didn't see anyone I could relate to in the media. It was always a cause for celebration when you saw a brown face on television.

In another Interview, she asked the world "why is it presumed that women that don’t show their hair don’t look after it? The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care.”

“I always wanted to be somehow in television or in media but it felt like a pipe dream and that’s why I didn’t pursue it because I didn’t think there would be anything for me. Which is a shame,” she said. Besides, she is a mother, model, blogger, You tuber and co-founder of Ardere Cosmetics.

 

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A post shared by Amena (@amenaofficial) on

Well, Khan is not the first Hijab-wearing model to make waves in the modelling industry. Halima Aden, 20, became the first model wearing a Hijab to walk in fashion week, making her debut at the 2017 Yeezy Season 5 show.