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Marshall McLuhan is the subject of the Google doodle, which celebrates his 106th birthday on 21st July 2017.
Born in the month of July 1911 in Edmonton in Canada, McLuhan was a professor, philosopher, and public intellectual. Even today his work is considered as one of the cornerstones of the study of media theory, as well as having practical applications in both advertising and television industries.
McLuhan completed his higher studies at the University of Manitoba and the University of Cambridge after which he began his teaching career as a Professor of English at several universities in the United States and Canada. He then moved to the University of Toronto, where he remained for the rest of his life.
McLuhan, who died in 1980, is also known for predicting the world wide web 30 years before it was invented.
McLuhan has also written several inspirational books including Understanding Media, Medium is the Massage: An Inventory of Effects, War and Peace in the Global Village, Take Today: The Executive as Drop-out, Laws of Media: The New Science and many others.
His first book ‘Understanding Media’ which was published in 1964, largely focuses on the media effects that permeate society and culture. McLuhan, in the book, has defined media as technological extensions of the body.