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Sandwich In Space? Really? Well! KFC Has A Deal For You

NEWS WORLD INDIA | 0
551
| } June 15 , 2017 , 13:36 IST

KFC'S newest marketing tactic is grabbing a lot of eyeballs as the fast food chain giant is planning to send a chicken sandwich into "space" with the help of a high altitude balloon. This promotional stunt is truly out of this world and it's a unique way of marketing.

Technically, the burger will travel to the edge of space and, of course, Twitter has a lot of questions about the whole exercise.

KFC is partnering with World View, a company that makes stratellites, or high-altitude balloons, on the project. According to KFC, it's Zinger chicken sandwich is scheduled to take flight on or after June 21. The launch will be broadcast live online.

KFC says the Zinger will travel to the stratosphere where it will stay between 60,000 and 80,000 feet above the Earth's surface for four whole days. "The stratosphere is considered 'near space,' where all the good chicken sandwich missions are set."

 

World View co-founder Taber MacCallum explains while the "chicken sandwich payload is a bit funny," the "one-of-a-kind marketing experiment" allows the company to reach out to a more mainstream audience. "The Stratellite was created to deliver more routine and meaningful access to space for all, and this mission allows us to give edge-of-space access to a commercial customer that would previously deem a project like this unimaginable.