Feature Phone Players Will Now Have To Restrategise After Jio's Phone Launch

न्यूज़ वर्ल्ड इंडिया | 0
| July 22 , 2017 , 14:07 IST

India has a huge market in the feature phone category players such as Micromax, Intex, Lava, Karbonn and market leader Samsung, are expected to take the maximum hit from the 4G device that Reliance Jio Infocomm launched on Friday, analysts and industry executives said.

Jio will launch the phone free of cost for its users for the people who are ready to deposit the Rs 1,500 with the company for three years.

In fact, most of these handset makers are already believed to be working on their own low-cost 4G devices, besides adding more features to basic phones, they said. They are now expected to form more partnerships with telecom service providers to take on Jio.

Also Read: Check Out Reliance Jio's 4G Phone And It's Specifications Here

“This is a disruption it will shake up the ecosystem,” said Vikas Jain, co-founder of Micromax Informatics.

“We definitely cannot rule out the fact that this will impact the feature phone industry, but difficult to figure out the scale of the impact. For instance, we don't know whether that Rs 1,500 upfront fee is being financed,” he added.

“Going by the specs of the phone, I foresee it as a smartphone launched at an extremely consumer friendly price, rather than a feature phone. So it could bring consumers on this 'feature phone', but propel them to use smartphones later on,” Micromax’s Jain said.