Technology

Facebook Advertisers Can Connect With WhatsApp Users Through This New Feature

AASTHA SINGAL | 0
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| December 15 , 2017 , 19:48 IST

The advertisers of the social networking website Facebook will now be able to have a bigger audience with help of the newly launched click-to-WhatsApp button on the social media platform which will allow the advertisers to connect with over 1 billion WhatsApp users.

TechCrunch confirmed that Facebook will roll out the feature gradually starting with North and South America, Africa, Australia and most of Asia. The feature will help people in communicating with businesses with ease.

Pancham Gajjar, Product Marketing Manager, Facebook stated, "Many people already use WhatsApp to communicate with small businesses. It`s a fast, convenient way to stay in touch."

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He added, "By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service." 

Facebook confirmed that over a million business pages on the platform include their WhatsApp numbers to allow the visitors an easy option for messaging the advertisers. Using the same feature, Facebook will now send ads to the users.

In order to initiate the conversations, the users must have the business group's WhatsApp number saved which by default will open a gateway of interest allowing the users to receive messages. Their interests can later be edited.