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The micro-blogging site Twitter is planning to launch a new feature to enable its users to broadcast unlimited videos on its platform. However, this change has been embraced by the social networking site Facebook long time ago.
In an interview with Buzzfeed, Twitter COO and CFO Anthony Noto said that the company would soon host 24/7 video content on its platform.
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"The company was working on a lot of things and hosting videos was one of the prime areas that it was focussing on," Noto further added.
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For Twitter, the window of profit lies in the 15 – 30 seconds unskippable ads that it would play in between the videos, for which the advertisers would pay.