Pokémon Go Loses Engagement In India: Reports

| } September 8 , 2016 , 15:41 IST
[caption id="attachment_215391" align="aligncenter" width="700"]Pokémon Go Loses Engagement In India: Reports Pokémon Go Loses Engagement In India: Reports[/caption] Location-based augmented reality game Pokémon Go is losing engagement in India, claim reports. According to a study conducted by Nielsen mobile insights, The reason for this decreasing craze has been defined as the technical glitches. ALSO READ:Ban Pokemon Go Because It’s Non-Veg: PIL In Gujarat HC The game has not been officially launched in India but is available through a downloadable APK (android application package) file from third-party websites. ALSO READ:Pokemon Go Hurting Religious Sentiments, Gujrat Government Seeking A Ban According to the study titled ‘AR (Augmented Reality): Adding a new dimension to marketing’, Pokémon Go observed a 10% decline in its reach between 18 July and 28 August—from 14% in its second week to 4% in the seventh week. Reach refers to the proportion of people who have used the application at least once in a given period of time (in this case, a week).