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We know that India is witnessing much awaited assembly elections in five states namely, Uttar Pradesh, Uttarakhand, Goa, Punjab and Manipur. Facebook India has introduced two unique tools to encourage people's participation in the elections.
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On the day of voting , there shall be a "pop-up" that will emerge on the top of the News Feed on people's Facebook timelines who are 18 and above and belong to these states.
"The reminder links to the Election Commission's website where people can find details on their polling booth and other polling day information. People also have the option to share with their friends that they have voted by clicking on the 'Share You Voted' button," Facebook said in a statement.
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The status shall only be visible to their Facebook friends and they do not need to disclose who they voted for.
Political candidates shall also have an option of posting a 200-character description wherein they can share their stance on issues such as budget, education, health, development.
From door to door campaigning to the social media marketing- there is definitely a change in the electoral politics in India.
In 2008, Facebook did a similar campaign to encourage elections in US. It showed icon "I'm a Voter" to remind citizens that it was Election Day in the country.