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Apple’s pricing strategy for its iPhones to be released in 2017 is predicted to be lower than previous versions and the rumoured high-end iPhone 8 with an OLED display is expected to cost upwards of $1,000, but a base 64GB model could start at $850 to $900 in the US.
“This price point would be similar to Samsung’s new Galaxy S8+, which starts at $840 to $850,” macrumors.com quoted Steven Milunovich, Analyst, financial services firm UBS, as saying.
iPhone 7s and iPhone 7s Plus will start at around $649 and $749, respectively.
In addition to an edge-to-edge OLED display with narrow bezels, the iPhone 8 is expected to come with wireless charging, no physical Home button, and potentially 3D facial recognition and/or iris scanning. The upcoming phone are also rumoured to equip “True Color iPad Pro” screen technology for the first time.
The screen technology uses advanced four-channel ambient light sensors to automatically adapt the colour and intensity of the display to match the light in your environment. Which means reading anywhere is more natural and comfortable – almost like looking at a sheet of paper. The full spectral sensing ambient light sensor will be added across the iPhone 7S, iPhone 7S Plus and iPhone 8.
Meanwhile, Apple is being sued by the Australian Competition and Consumer Authority (ACCA) for refusing to repair Error 53-affected devices. Error 53 appears when a device fails a security test. This test was designed by Apple to check whether Touch ID works properly before the device leaves the factory.
According to a report in news.com.au on Thursday, the proceedings in the Federal Court in Melbourne against Apple allege that the company made false, misleading, or deceptive representations about consumers’ rights under the Australian Consumer Law (ACL) and the organisation seeking penalties of up to $1.1 million for breach.