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Prominent ad filmmaker and actor Alyque Padamsee deceased in Mumbai on Saturday at the age of 90. Padamsee was not keeping well for quite some time now.
The Indian theatre personality and ad filmmaker, Padamsee was known as the Father of modern Indian advertising. He founded one of the top advertising agencies in the country, Lintas.
He gave some of the iconic moments to Indian advertising like Lalitaju for Surf, Cherry Charlie for Cherry Blossom Show Polish, the MRF Muscle Man, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV detective Karamchand, the Fair & Handsome brand, etc.
Although he carved a niche for himself in the ad world, Alyque is best remembered for his performance as Muhammad Ali Jinnah in the film Gandhi.
Following the news of his death, several politicians including Narendra Modi and President Ramnath Kovind and actors like Arshad Warsi and Boman Irani took their Twitter account and expressed their grief on the death of the theatre personality.
Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour: PM @narendramodi— PMO India (@PMOIndia) November 17, 2018
Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind— President of India (@rashtrapatibhvn) November 17, 2018
Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee.— Boman Irani (@bomanirani) November 17, 2018
He gave me my first break in Theatre, like countless before and after me.
Maverick, Unique, Uncompromising.
There will never be another....#RIP Alyque.
Very sad to hear about #AlyquePadamsee I had the privilege of choreographing one of his plays. Admired him for his honesty, talent & intelligence. You will always be loved & missed, RIP Alyque— Arshad Warsi (@ArshadWarsi) November 17, 2018
“He was a man, take him for all in all, I shall not look upon his like again.”— KUNAL VIJAYAKAR (@kunalvijayakar) November 17, 2018
Hamlet, Act 1 scene 2. We will all miss you @alyquepadamsee RIP ALYQUE !! condolences @RaellsACE @shazahnpadamsee Q, Ranjit. pic.twitter.com/MAXf1GPb1y
Deepest condolences and prayers for the family and loved ones of #AlyquePadamsee sir...a true pioneer. May he rest in peace.— Nimrat Kaur (@NimratOfficial) November 17, 2018
For his contributions to the creative field, he was honoured with Padmashri in 2000 and was named "Advertising Man of the Century" by The Advertising Club in Mumbai. He also received the Sangeet Natak Akademi Tagore Ratna in 2012.
The actor was married thrice and is survived by his children, Raell Padamsee, Rahul Padamsee, Quasar Padamsee and Shazhan Padamsee who was seen in movies like Dil Toh Baccha Hai Ji and Housefull 2.