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One Small Step For Mumbai Firm, One Giant Step For Woman Kind

न्यूज़ वर्ल्ड इंडिया | 0
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| July 11 , 2017 , 12:03 IST

To fight taboos surrounding menstruation in India, a digital media company based in Mumbai has announced a new type of leave that its female employees can avail, called the "First Day of Period Leave." On the first day of their period, employees can take the day off, no questions asked.

The company Culture Machine Media Pvt. Ltd announced the new leave policy to its employees at the Mumbai office and the entire event was recorded for Facebook in a video that has gone viral.

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"We wanted to make sure that our colleagues feel appreciated. And also, in a society like in India where ground reality of women empowerment is still a talk, we wanted to walk the talk," explained Venkat Prasad, Culture Machine's Co-Founder, COO/CTO.

Welcoming the move, the women employees shared their experiences on facing menstruation cycles while working.

A woman shared that she was often asked "Is it that time of the month?" Another woman said that she had been told "PMS (premenstrual syndrome) is something that is in your head."

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"Sometimes with male bosses, you have to be a little discreet," said a third employee, describing the "excuses" women often be required to make for taking the day off due to period cramps or discomfort. "It gets slightly awkward."

Head of Content at Culture Machine, Ruchir Joshi on the occasion said, "Lots of times, I find men complaining about the fact that 'Oh, but she gets her period and gets a day off or gets to sit idle and not do any work.' But, the realisation that we have to have is that we don't understand that pain and we don't go through it. And, if we were to have that kind of discomfort, we would possibly not be coming to office or not be doing work at that point of time."

Watch the video below:

Twitter reactions have been mixed so far, while some responders hailed the act, others said that it defined women based on physical limitations. View tweets below: