Luxury High-Fashion Brand Louis Vuitton Burns Unsold Bags, Know Why

न्यूज़ वर्ल्ड इंडिया | 0
| August 14 , 2017 , 14:33 IST
Louis Vuitton, Chanel, Hermès might be huge luxury brands, but for a majority of us, they're merely fancy, unpronounceable names. We all know how crazy expensive these accessories are.
The initials LV(Louis Vuitton) are no small deal (literally) in the world of fashion. The only ones fortunate enough to own a Louis Vuitton are rich people and celebrities, while the other luxury-hungry people make themselves happy with owning the first and the second copy.
Apparently, 99% LV bags in the world are nothing but fake copies. But we all must agree that there’s no feeling in the world that can match the joy and pride of carrying a genuine LV bag.
It’s heartbreaking but Louis Vuitton burns its unsold bags and leftover merchandise to maintain the brand’s exclusivity and the label’s value. But that’s evil, right?

The brand sells its bags at the same price or not at all. We know this is disturbing but they have a legit reason for this. Let us tell you why they choose to burn it, over giving it away to charity or recycle it.
The first one we have already mentioned – to retain its value. Another reason for LV’s cruel act is law. There is a US law called “duty drawback”. According to this law, if something imported into the country after paying a duty on it is destroyed with customs’ notification, the duty is paid back.

Well, Louis Vuitton bags start at Rs 66, 740 and go up to lakhs even crores. Ever wondered why you never catch an LV sale? That’s because it doesn’t exist!