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This Chinese Airlines Has Given A Haute Couture Makeover To Their Staff!

न्यूज़ वर्ल्ड इंडिया | 0
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| July 12 , 2017 , 19:12 IST

An airline in China has started a new trend with providing haute couture uniforms to their staff and crew members. The look of the flight crew now looks like a straight transportation from some top fashion magazine.

China's Hainan Airlines collaborated with designer Laurence Xu who recently introduced the new collection at the Paris Couture Week. 

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Inspired by the ‘Cheongsam’, a traditional Chinese dress, these uniforms feature a blend between modern Western-style fashion trends and traditional and classic Chinese art elements like cloud drawings, waves and the Chinese mythical bird, the Roc. 

'The cooperation between Hainan Airlines and Lawrence Xu is industry leading. We are not only creating a new uniform but also showing the internationalised image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy', said Xu Fei, brand director of Hainan Airlines.

The men's version of the dress is more modern with double-breasted overcoats and smaller elements of the traditional Chinese culture.

See a glimpse how the crew members of this airlines in China resemble fashion models of the ramp.