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Holi festival signifies the victory of good over evil, the arrival of spring, end of winter, and for many a festive day to meet others, play and laugh, forget and forgive, and repair broken relationships.
It was even described in detail in a 7th century Sanskrit play called "Ratnavali," written by the Indian emperor Harsha.
"Witness the beauty of the great cupid festival which excites curiosity as the townsfolk are dancing at the touch of brownish water thrown ... Everything is colored yellowish red and rendered dusty by the heaps of scented powder blown all over," wrote Harsha.
Holi is celebrated by Indians across the country and is a great equalizer. Children can douse elders with water, women splash men with color and the rules of caste and creed are briefly forgotten with everyone taking part.
Check out some great places to cherish this colorful festival in India:
The best places to celebrate Holi in India really depend on what kind of experience you want to have.
You'll find activities taking place almost all over India, but they range from traditional temple rituals to modern parties with DJs, bhang, and plenty of colors.
Barsana, Uttar Pradesh: Holi with Sticks
Mathura and Vrindavan, Uttar Pradesh: Traditional Holi
Shantiniketan, West Bengal: Cultural Holi
Anandpur Sahib, Punjab: Warrior Holi
Delhi: Musical Holi
Hampi, Karnataka: Holi in South India
Whereas, Brands such as Sony and Canon have used the vibrant festival to showcase their products. British Airways recently joined in the fun with cabin crew members celebrating in cities across India.