Entertainment

Rajinikanth Fans Rejoice As 'Kaala' Gets Its Own Twitter Emoji

AASTHA SINGAL | 0
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| May 28 , 2018 , 19:01 IST

South Indian superstar Rajnikanth has a massive fan following throughout the world, who all are waiting eagerly for the release of Thalaiva's forthcoming film, 'Kaala' have another reason to rejoice. The film now has its own custom emoji on Twitter.

The Twitter emoji was unveiled by Rajinikanth’s son-in-law Dhanush’s production banner Wunderbar Films, which is bankrolling the project on Monday. It will appear when hashtag ‘Kaala’ is keyed in English, Tamil, or Telugu. The hashtag for Hindi is 'Kaalakarikalan.'

Notably, Kaala is only the second Tamil film to have its own Twitter emoji after Vijay’s last year blockbuster Mersal. With 166 minutes runtime, the film completed censor board formalities last month and has been cleared for its theatrical release with a U/A certificate.

Twitter has described the emoji as a medium to, "delight Rajinikanth’s fans on Twitter by adding colour to the conversations and helping them connect to his character instantly." The micro-blogging site further called the experience of partnering with Wunderbar Films "thrilling."

Helmed by Kabali hitmaker Pa Ranjith, Kaala is a gangster flick set in the backdrop of Mumbai’s Dharavi, which is one of Asia’s largest slum and also houses the largest Tamil-speaking population. The film is Ranjith’s second consecutive outing with the Superstar.

Also starring Huma Qureshi, Samuthirakani, Pankaj Tripathi, Easwari Rao, Kaala was supposed to release in April but postponed due to the Tamil film industry strike that lasted for 48 days. The film is now set to hit the theatres on June 7.