Kalank Release Date Preponed To April 17 To Capitalise On Mahavir Jayanti, Good Friday Holidays

News World India | 0
| March 9 , 2019 , 14:48 IST

Kalank is one such period drama which has great star cast including Varun Dhawan, Alia Bhatt, Madhuri Dixit, Aditya Roy Kapur, Sonakshi Sinha, and Sanjay Dutt.

However, according to media reports, as opposed to the original release date of April 19, the movie has been preponed by the makers and will now arrive in theatres 2 days prior on April 17.

“The idea is to capitalize on Mahavir Jayanti as well as Good Friday, besides Saturday and Sunday. It’s an extended weekend with two partial holidays. And going by past records, it’s a good time for a big film to release,” said a source close to the development.

The change in the release date also means that the KJo, Sajid Nadiadwala and Fox Star Studios production will get a nine-day unencumbered run, until April 26, when Avengers: End Game, the finale of the superhero franchise, explodes on screen.

There’s a mammoth of buzz around the finale of superhero franchise and releasing a film along with the Marvel film would be a no-brainer. Hence, the release has been pulled a little earlier to give it enough room to do business.

ALSO READ: International Women’s Day: Team Kalank Celebrates By Sharing First Look Of It’s Female Leads

The makers have already created a successful buzz around Kalank. The introductory posters of all the important characters in the film have been released and each one has received appreciation from the fans.

Kalank features Varun Dhawan as Zafar, a blacksmith while Alia Bhatt plays the role of a royal woman named Roop. The other actors in the film are Sanjay Dutt as Balraj Chaudhary, Madhuri Dixit as Bahaar Begum, Aditya Roy Kapur as Dev Chaudhary and Sonakshi Sinha as Satya Chaudhary. The film is set in the 40s during the time of partition.