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Instagram has become a rage with people from all around the globe, especially with youth, engaging millions of active users worldwide in sharing photos, videos, memes and Insta stories. This talk of the town is not just a social media platform but has turned into an extra source of income for Celebs, thereby enhancing the visibility of big and small brands, influencers and celebs alike.
Do you have an idea, how much your favourite Celebs are earning through the visual platform? As per a website portal, HopperHQ, Instagram Rich List is out and there are some shocking Celeb names in the list.
Top 10 Celebrities on Instagram Rich List 2017
Selena Gomez – 122 million followers – $550,000 per post
Kim Kardashian – 100 million followers – $500,000 per post
Cristiano Ronaldo – 104 million followers – $400,000 per post
Kylie Jenner – 95 million followers – $400,000 per post
Kendall Jenner – 81.7 million followers – $370,000 per post
Khloe Kardashian – 68 million followers – $250,000 per post
Kourtney Kardashian – 57.8 million followers – $250,000 per post
Cara Delevingne – 40.4 million followers – $150,000 per post
Gigi Hadid 34.7 million followers – $120,000 per post
Lebron James – 30.7 million followers – $120,000 per post
Top 10 Influencers on Instagram Rich List 2017
Huda Kattan – 20.5 million followers – $18,000 per post
Cameron Dallas – 19.8 million followers – $17,000 per post
Jen Selter – 11.3 million followers – $15,000 per post
Zoella – 11.1 million followers – $14,000 per post
Nash Grier – 10.2 million followers – $13,000 per post
Chiara Ferragni – 9.7 million followers – $12,000 per post
Julie Sarinara – 4.6 million followers – $10,000 per post
Aimee Song – 4.6 million followers – $9,000 per post
Danielle Bernstein – 1.7 million followers – $7,000 per post
Liz Eswein – 1.3 million followers – £6,000 per post
This interesting piece of news has come out after a recent announcement by Instagram, that they have asked users who post sponsored content to clearly mention that they are being paid to post it under a ‘paid partnership’ label.
On further digging the hole, HopperHQ has analysed the 1.2 million posts scheduled through the platform, and the results show that only 21% of sponsored posts were clear about the user being paid to post content. It also discovered that on an average, one in 20 Instagram users now monetise their posts and sponsored content has increased by a striking rate of 34% since 2015!
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Mike Bandar, co-founder of HopperHQ.com said, “Instagram is now an incredibly effective marketing tool for brands and it’s fascinating to see how celebrities and influencers are able to monetise their accounts so effectively. With approximately 700 million active monthly users across the world, it offers a wealth of potential customers for brands that have the budget to harness the influence of the people on our lists, and a chance for people to make a real career out of ‘gramming’.”
“In the last couple of years influencers and celebrities have really caught on to the fact that endorsing brands on Instagram pays off, and as you can see from our Rich Lists, there is a serious amount of money to be made. However, it is important that Instagram users are aware their favourite celebs and bloggers are being paid to promote products and services so they can understand when they are being sold to as part of the content. The recent introduction of the ‘paid partnership’ label will go some way to ensuring there’s more transparency on the platform,” Bandar said.